The “PV-GreenHHouse” project is investigating how different PV technologies can be integrated into existing greenhouses. The project partners – Fraunhofer ISE, Geisenheim University (HGU), the Hamburg University of Applied Sciences (HAW), and the Center for Business Administration in Horticulture (ZBG) (ZBG), in collaboration with the commercial grower Knobi Blumen in Hamburg, are addressing key challenges facing urban horticulture in Hamburg, particularly rising energy costs, climate adaptation, and the need for decarbonization. The goal is to develop practical solutions to increase energy efficiency and sustainably strengthen the industry’s competitiveness.