Press Release #25 / 2024
Custom-Colored Modules Increase Acceptance of Photovoltaics on Buildings
The Institute of Psychology at the University of Freiburg and the Fraunhofer Institute for Solar Energy Systems ISE conducted a joint study on the social acceptance of building-integrated photovoltaics (BIPV). The conclusions showed that the acceptance of integrated photovoltaics in urban areas is generally very high and that PV on modern buildings is viewed more positively than on historic buildings. The study also showed, however, that when PV modules are colored to match the building's roof or façade so that they are practically invisible, then the social acceptance is increased to the point where no difference is detected between the different building types.
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